Medical SEO (Search Engine Optimization)
Gaining that visibility is harder than ever. Google’s algorithm has become increasingly complicated, the variety of search results has created even more ranking factors, and the level of competition in local markets has never been greater.
What Is Healthcare SEO?
The process of modifying your website and overall web presence to improve your practice’s visibility in relevant search results. Many factors influence your site’s visibility on search engines such as Google, Bing, and Yahoo!
Because of the way in which people search for medical information online, engaging in SEO for healthcare marketing is essential. By appearing prominently in patient searches, you gain access to a motivated prospect base and give people access to education before they reach out to your practice.
The Benefits:
- Attract more patients
- Increase website traffic
- Enhance brand awareness
- Improve online visibility
- Protect your online reputation
SEO for Higher Education
Search Engine Optimization (SEO) is an important component of any higher education website, and not paying proper attention to it can have a dramatic, even devastating, effect on organic searches.
It also focuses on creating content that in turn creates a more fulfilling experience for your prospective students and their families – leading them into an ever deepening relationship with your institution.
Optimizing your website for search engines and prospective students
Today, you want to think about your audience and create an experience for them that is helpful, easy and pleasant. Think about what your prospective students and their families want to accomplish by visiting your site, then make it easy for them to do it.
About Shiftwave Digital Marketing
When choosing a digital marketing agency for your medical practice, it’s important to consider their experience with your area of specialty, the stability of the company, the results they deliver, and the services they offer.
At Shiftwave we believe that change is the only constant in the digital world. Each new advertising technology, social platform, or design approach allows us to improve on the results we achieve for our clients.
We offer plans to meet the needs of every market, specialty, and budget. Our plans are a packaged suite of services, designed to be a comprehensive solution in gaining visibility for your medical practice across the web.