Why SEO for Banking & Financial Services is a Must?
Recent studies have found that organic listings in the top 5 results within Google search account for upwards of 60% of all clicks. Many people remain skeptical about clicking on advertisements and simply prefer to click on organic results instead.
The digital channel and SEO with it is rapidly becoming a centerpiece of marketing efforts in an industry that has traditionally been seen as a conservative one. The low numbers around prioritization of quality content might be discouraging at first glance, but they speak to the pronounced SEO opportunity for financial services brands that exists right now.