Frequently Asked Questions
Q.
What is Digital Marketing?
A.
Digital marketing presumes marketing to people using Internet-connected devices like computers, smartphones, and tablets. Digital marketing well defined on channels such as websites, apps, search engines, social media and email to connect customers.
Q.
Is my business benefit from Digital Marketing?
A.
Yes. Though companies in any business categories continue to approach digital marketing with rationalism, digital marketing denies your business access to the media the majority of consumers turn to throughout of the day.
Q.
Can you Guarantee Results?
A.
Nobody can guarantee results in digital marketing as there are too many factors, especially with SEO, as Google’s algorithm is a secret. We can follow the search engine guidelines to rank the websites.
Q.
What is SEO?
A.
Search engine optimization short form is SEO, and while there are many detailed explanations, the best one we can think of is “rank the website on google search result page”. For that, we can do all on-page and off-page factors.
On-site SEO works on things on your website that help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating backlinks to your site in order to help relevance and popularity to Google.
Q.
What is the Google Algorithm?
A.
Google’s algorithms are an arrangement of a great number of various elements with intricate relationships and connections used to retrieve data from its search index and deliver the best possible results for a search query. The search engine uses a combination of algorithms and ranking signals to deliver webpages as per relevance its search engine results pages (SERPs).
Q.
What is Search Engine Marketing?
A.
Search engine marketing (SEM), is one of the most effective ways to grow a business in a competitive market. With crores of businesses out there, all vying for the same, search engine marketing is the most effective way to promote products and grow business.
Q.
What is Content Marketing?
A.
Content marketing use from decades and recently has been used in the digital marketing world to mean creating content for a website either on-site and off-site use in order to get backlinks, social shares, and traffic.
Q.
What is local SEO?
A.
Local SEO focuses on achieving results in location-based searches, for example, “restaurant in Vizag”. This kind of searches are becoming a lot more frequent and often result in a map being displayed in the search results. There are some very specific tactics that can affect performance in the location-based searches.
Q.
What is PPC?
A.
PPC stands for pay-per-click and is a phrase used to describe the paid advt model available to companies on sites such as Google (the results at the top and bottom of the normal search results). The name comes from only pay for the ad when someone clicks on it.
It is commonly used to refer to Google Ads, but could equally describe Bing Ads, Facebook Ads and any other kind of online advertising where you pay per click.
Q.
What is Social Media
A.
Social media is the collaborative of online communication channels dedicated to community-based input, interaction, content-sharing, and collaboration. Websites and applications dedicated to microblogging, forums, social bookmarking, social curation, wikis, social networking such as Facebook, Twitter, Pinterest, linkedin, Instagram, Whatsapp, etc, are among the different types of social media.
Q.
What is Email Marketing?
A.
Email marketing is the process of sending a commercial message to a group of people using email template. In its wide sense, every email sent to registered customers could be considered email marketing.
Q.
Do You Optimize Google Penalized websites?
A.
Certainly, we can. Google penalties are increasingly common. We have never had any clients penalized for work we have carried out, also we have to help a number of sites recover from Google penalties.
Q.
What are the toxic links? Do you remove the links?
A.
Toxic links in SEO are links getting from spam sites or also from websites containing malware and viruses. This usually happens when someone wants to achieve sudden rank boost but if doesn't release that toxic links a very harmful for the website.
Yes, we can remove toxic links to make your website spam-free.
Q.
How long will take to see results in SEO?
A.
This is the very toughest question, as all projects are different & timescales may often be out of our control (for example, it will depend upon the complete suggestions). Our stock answer is that it will be taken at least 6 months to get results.
Q.
What kind of website do you work for?
A.
We are optimizing all business categories websites so far ie., health, law firms, insurance, food, interior design, real estate, industries, flooring, cleaning, home improvement, filmy, charity, etc.,
Q.
Do you have overseas clients?
A.
Shiftwave have 12+years of experience and are working for the local MNC clients (United States, UK, Canada, India and more).
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