- Manage and optimise social media profiles such as Facebook, Instagram, LinkedIn, and other relevant platforms.
- Perform on-page and off-page SEO activities to improve website rankings and organic traffic.
- Conduct keyword research and implement keywords in website content, blogs, and landing pages.
- Monitor and analyse website performance using tools such as Google Analytics and Google Search Console.
- Plan, schedule, and publish social media posts to improve engagement and brand visibility.
- Coordinate with the content and marketing teams for campaign planning and content updates.
- Track SEO and social media performance and prepare regular reports.
- Stay updated with the latest SEO trends, search engine algorithms, and social media platform updates.
- Assist in content optimisation to improve search engine visibility and user engagement.
- Support digital marketing initiatives to enhance brand awareness and lead generation.
- 0–1 year of experience as an SEO & SMO Analyst or Digital Marketing Executive.
- Basic understanding of SEO concepts, including on-page and off-page optimisation.
- Familiarity with social media management and content posting strategies.
- Knowledge of tools such as Google Analytics, Google Search Console, and basic SEO tools.
- Understanding of keyword research and content optimisation techniques.
- Strong analytical and problem-solving skills.
- Good communication and teamwork abilities.
- Willingness to learn and stay updated with the latest digital marketing trends.
Preferred Skills - knowledge of SEO tools such as SEMrush, Ahrefs, Ubersuggest, or SimilarWeb.
- Understanding of Google Business Profile optimisation and local SEO practices.

