Become a part of Top Online Marketing Agency Shiftwave

• Edit YouTube videos, Reels, and short-form content in a high-retention style.
• Add memes, reactions, motion effects, punch cuts, captions, and sound effects to improve engagement.
• Create binge-worthy and audience-focused content with strong storytelling flow.
• Use AI tools for content enhancement, voice effects, audio generation, and workflow optimisation.
• Collaborate with the content and creative team to maintain brand tone and video quality.
• Optimise pacing, hooks, transitions, and visual elements for better audience retention.
• Ensure timely delivery of edited content as per schedules and deadlines.
• Stay updated with current editing trends, viral formats, and social media content styles.

• Proven experience in YouTube video editing and Reels editing.
• Strong understanding of humour, timing, audience psychology, and retention editing.
• Knowledge of sound design, background music selection, and audio enhancement.
• Familiarity with AI-based editing tools and creative automation tools is an added advantage.
• Proficiency in editing software such as Adobe Premiere Pro, After Effects, CapCut, or similar tools.
• Ability to work creatively under deadlines and handle multiple projects simultaneously.
• Good communication and teamwork skills.
  
  Preferred Candidate Profile:
• Passion for social media, YouTube content, and viral trends.
• Creative mindset with attention to detail.
• Understanding of meme culture and internet trends.
• Experience with AI content enhancement tools is a big plus.

Design & Video Content 

• Design creative visuals for social media posts, banners, and marketing materials.
• Edit high-quality reels and short-form videos for Instagram, Facebook, LinkedIn, and YouTube Shorts.
• Add transitions, effects, captions, and background music to enhance engagement.
• Optimise videos for different platforms and mobile viewing.
• Stay updated with trending reel formats, styles, and storytelling techniques.
• Collaborate with the marketing team to produce creative video content that drives engagement.

• Minimum 1 year of experience in graphic design with exposure to video editing.
• Proficiency in Adobe Photoshop, Canva, and Capcut.
• Experience with video editing tools such as Adobe Premiere Pro.
• Strong understanding of social media design and reel trends.
• Ability to create engaging short-form video content.
• Strong creative thinking and attention to detail.
• Good communication and time management skills.
• Ability to meet deadlines and work independently.

Preferred Skills

• Video Editing skills.
• Knowledge of branding and digital marketing creatives.
• Experience creating ad creatives for paid campaigns.

• Plan, execute, and optimize paid advertising campaigns across Google & META Ads.
• Develop performance-focused strategies aligned with client KPIs, lead generation goals, and revenue targets.
• Continuously monitor campaign metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Conduct A/B testing for creatives, audiences, landing pages, and ad copies.
• Identify scaling opportunities and implement performance improvement strategies.
• Coordinate with content/design teams to develop high-converting ad creatives.
• Support SEO and organic marketing initiatives to ensure an integrated digital strategy.
• Prepare detailed performance reports and communicate insights clearly.
• Stay updated with ad platform algorithm changes and industry trends.
• Lead and execute SEO strategy, including keyword research, on-page & content optimisation, technical SEO coordination, and organic performance tracking.
• Plan and manage social media strategy, content calendars, engagement growth, and organic audience building across platforms.

Candidate Profile:

• Proven hands-on experience in managing Google Ads and Meta Ads campaigns with measurable performance results.
• Strong expertise in SEO (on-page, off-page, and technical SEO) with demonstrated organic growth outcomes.
• Experience in content creation and optimisation for ads, websites, blogs, and social media platforms.
• Ability to plan and manage social media strategies to improve engagement, reach, and brand visibility.
• Strong understanding of Google Analytics, Google Ads Manager, Meta Ads Manager, Search Console, and conversion tracking implementation.
• Ability to analyse performance data and convert insights into actionable strategies.
• Ability to manage multiple campaigns and meet strict deadlines.
• Self-motivated, accountable, and performance-oriented mindset.

Preferred Qualifications:

• Bachelor’s or Master’s degree (Digital Marketing Preferred).
• Experience handling high-budget ad accounts.
• Knowledge of funnel strategy and conversion rate optimisation.
• Experience in client-facing roles.

What we Expect

We are looking for a candidate who:

• Focuses on results, not just activity.
• Takes ownership of campaign outcomes.
• Think strategically and creatively.
• Is committed to delivering consistent performance improvements.

Google & Meta Ads Management

• Plan, execute, and manage paid campaigns across Google Ads (Search, Display, YouTube, Remarketing) and Meta Ads (Facebook & Instagram).
• Develop and optimise campaigns for Traffic, Lead Generation, Engagement, and Conversions.
• Conduct keyword research (Google Ads) and advanced audience targeting (Meta Ads), including custom, lookalike, and retargeting audiences.
• Optimise budgets, bidding strategies, ad creatives, placements, and landing page performance to maximise ROI.
• Perform A/B testing on ad copies, creatives, and audience segments to improve performance.
• Monitor campaign performance and implement continuous optimisation strategies.
• Track conversions and ensure proper implementation of pixels, tags, and event tracking.

Qualifications & Skills

• 1–3 years of hands-on experience managing Google Ads & Meta Ads campaigns.
• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business, or related field.
• Strong understanding of campaign structure, bidding strategies, and performance optimisation.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and reporting skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.