How a Flooring website should be?
Don’t build a website for Search Engines!
In the last decade, Search engines like Google, Bing became more famous and the fact is most of the online businesses are dependent on Google. People started building websites for the sake of Search Engines and started adding loads of content, exchanging links etc. Google sends visitors to your website and if the visitors find that your website doesn’t cater to his/her needs, or if he/she just cannot go through your 2000 words articles to know about your services. So, the whole effort of the building website is gone. And most importantly you lost one customer.
Well, how should your website be? it’s very important to build a website as per your business model and consumer behavior. For example. For a photography website, visitors want to see galleries, photos, and less content but since search engines want more content, people add heaps of content for Google to rank them. What is the use? If you want to add lots of content then the best way is to have a blog and post all the articles.
Shiftwave strongly recommends to build a website as per the business model and then make it search engine friendly. So that the website will be useful to the visitors and the conversions will be high.
Modern websites vs useful websites
Web 2.0, User-friendly, Mobile websites, Responsive websites etc, Every couple of years new trend is entering into the market and businesses want to upgrade or an IT marketing firm will force you to update your website. If your website is the most modern website, will that get you business? Visitors might like your website but might not find it useful. So again the whole effort of building the website is gone. Therefore, it’s very important to make sure that the website is useful to your visitors than making it looking modern with all the latest trends.
You build a website the way you like it or the designer decides it but the fact is neither of you will use the website. So who uses the websites? It’s your consumers. So its very important to build a website the way your consumers want it. Therefore you must know your consumer behavior, what he/she will be looking at, and what aspects will help to take a decision and build a website accordingly.
The most important part while developing a website. Many flooring websites ignore Target Audience. In the USA, the avg age of a first time home buyer is 40. So most likely they will go for new flooring after 15 years. Meaning most of the flooring customers are 55+. It’s important you design your website keeping your target audience in mind. Website design should look different for a teenager and a senior citizen. Senior citizen wants fonts to be big and navigating the website should be made easy.
What offers do they like
Another important aspect of high lead conversion is genuine offers. So what offers will flooring consumers like? Again here don’t forget your target audience. An iPhone X might not be exciting but moving your furniture for free might work for them. And 55 + age people love to go on Vacation. So some vacation offers would convert the leads.
What is your website Goal?
Often website visitors get lost in the website and finally close the website. This is because the website goal is not defined. Define your goal properly and clearly. For a flooring website, website goal is to fill the appointment form. So make sure all the pages, offers, commercials lead the visitor to fill the appointment form.