Lead Management Sysytem
Lead Management is a term used in general business practice; it is designed to generate new business clientele. It is generally operated though a different set of marketing techniques. Lead management facilitates a connection between its outgoing consumer advertising and the responses to that advertising. Lead management is in many cases a precursor to sales management and customer relationship management. This connection facilitates business profitability through the acquisition of new customers, selling to existing customers, and creating a market brand.
The need for a lead management system is to create an ordered structure for managing of business inquiries or in other words leads. With the advent of the Internet and other information systems technologies, this process has become a part of all businesses to practice lead management
The main reason/goal to integrate LMS into one's business is to generate new business revenue, increase visibility and for future business development.